Social Media Marketing

Social media marketing has become an essential part of any business’s digital marketing strategy. With the increasing number of people using social media platforms, businesses are recognizing the need to utilise these channels to promote their brand, products, and services. Indus Medica is a company that provides social media marketing services to help businesses achieve their marketing goals and social media platforms include Facebook, Instagram, Twitter and LinkedIn.

Indus Medica’s social media marketing services include developing a comprehensive social media strategy that is tailored to each client’s unique business objectives. This strategy involves identifying the target audience, selecting the appropriate social media platforms, and determining the type of content that will resonate with the audience. The team at Indus Medica works closely with their clients to understand their business goals and develop a social media marketing plan that aligns with those objectives.

One of the key services provided by Indus Medica is content creation. The team of experienced content writers and designers at Indus Medica can create high-quality, engaging, and informative content that is specifically designed to appeal to the target audience. This content can be in the form of blog posts, social media posts, videos, infographics, and more.

Indus Medica also provides social media management services, which include managing the social media accounts of their clients. This involves creating and posting content on the social media platforms, monitoring engagement and analytics, and responding to comments and messages. The team at Indus Medica ensures that the social media accounts are active, engaging, and aligned with the overall marketing strategy.

In addition to content creation and social media management, Indus Medica also provides social media advertising services. This involves creating and running targeted advertising campaigns on social media platforms such as Facebook, Instagram, Twitter and LinkedIn.

The team at Indus Medica uses advanced targeting techniques to ensure that the advertising campaigns reach the right audience and generate the desired results. Indus Medica’s social media marketing services are designed to help businesses increase brand awareness, generate leads, and drive conversions. With their expertise in social media marketing and their focus on delivering results, Indus Medica is an ideal partner for businesses looking to grow their online presence and reach their marketing goals.

Some of our key value addition work is as follows:

– Develop and execute a social media strategy and content strategy aligned with business objectives.
– Work with the agency to create, modify, publish, and distribute captivating content on a daily basis, including text, photos, videos, and news.
– Supervise the visual aspects of social media accounts such as Facebook timeline cover, profile pictures, and blog layout.
– Propose and implement innovative features to enhance brand recognition, such as promotions and competitions, while optimizing social media performance to guide content decisions, enhance overall presence, increase audience engagement, and analyze competitor activity.
– Engage with followers, promptly respond to inquiries, and monitor customer reviews.
– Collaborate with various teams such as marketing, sales, and customer service to maintain brand consistency.
– Update content according to specialization, events, news, testimonials, and written materials.
– Create and manage Google My Business (GMB) profiles for all individual units and doctors, and generate weekly reports.
– Produce revenue and digital spend reports.
– Enhance visibility, engagement, reach, and organic growth across all brand social media platforms.
– Analyze and report on social media metrics and key performance indicators (KPIs) on a monthly basis, including impressions, reach, and engagement rate (ER).
– Conduct nationwide digital promotions.
– Collaborate with relevant influencers to increase brand awareness.
– Coordinate closely with doctors to create Instagram content, including reels, and assist with Facebook Live, Instagram Live, and other collaborative series.
– Manage GoDaddy and other tool purchases.
– Oversee end-to-end management of webinars using the Bigmarker tool.
– Successfully organized the Motherhood Academic Program (MAP) every month since January 2021, an internal program for our doctors.
– Utilize Google Analytics and Google Search Console to monitor website traffic.